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Agenda-Setting (Communication Concepts) By James W. Dearing, Everett M. Rogers
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About the Author
Dearing is Associate Professor of Communication and Interim Director of Doctoral Studies in the Department of Communication at Michigan State University. He received a PhD in Communication Theory and Research from the Annenberg School for Communication at the University of Southern California in 1989. He teaches courses about social change models, research design, program evaluation, mass communication theory, and information technology in organizations.
Rogers is Professor and Chair, Department of Communication and Journalism at the University of New Mexico.
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